It was once considered performance technology, but adidas has taken the Tubular sole unit, which was originally inspired by car tires, and placed it on a legion of lifestyle sneakers. Given the brand's increasing focus on the lifestyle sector, it's only right that adidas leveraged multiple Tubular designs for Milan Fashion Week.
Not too long ago, new Tubular styles were debuted at a presentation during Paris Fashion Week, as well as in New York City. Highsnobiety got an exclusive view of a lookbook that's described as, "HBA designer Alberto Brasola Barina joined fashion designer and model Hym Leigh, ARMES designer Georgy Miltchev, as well as the conceptual stylist Ramona Tabita. Building on the legacy and iconic designs of the adidas Forum, the Tubular collection draws inspiration from adidas Originals’ archives, principally the designs and ideas surrounding the 1993 Tubular runner."
For those in Milan, there will be an adidas pop-up space from September 25-28 that's located at Via Zecca Vecchia, 3.