The 1936 Summer Olympics took place in Berlin, Germany and will forever be associated with Adolf Hitler and his intentions to push the agenda of the Nazi party. But Jesse Owens, an African-American runner, won four gold medals at the games, despite Hitler trying to showcase the "superiority" of the Aryan race. And Owens did it wearing track shoes from adidas, which were handmade in Germany by Adi Dassler.

According to adidas, "Adi Dassler wanted his shoes to be worn by as many athletes as possible in Berlin, without distinction, but he had no marketing or promotional apparatus even to make them aware of the virtues of his products."